Three documented case studies. No invented metrics. No generalisations.
A Gironde-based wine producer had an attractive site but almost no organic presence for the search terms that matter in their market: cru bourgeois, wine delivery, Medoc appellations. The technical architecture was sound but the content had no keyword strategy and the backlink profile was essentially empty. We built a topical content cluster around their key appellations, acquired editorial links from French wine publications, and optimized their location pages for the tourism-driven local searches that convert well in the Bordeaux market. Ten months in, organic traffic had grown 312% and organic was outperforming their paid channel for the first time.
A Lyon-based B2B SaaS company was spending heavily on Google Ads but had near-zero organic visibility for their core commercial terms. After a content gap strategy, technical overhaul, and six months of link acquisition, 31 of their primary commercial keywords moved from page 5 or worse to positions 1-3. Organic revenue now exceeds their paid channel.
A Paris fashion retailer with 4 boutiques had inconsistent Google Business Profiles and zero location page strategy. Most locations were invisible in the local pack for their primary search terms. We standardized all 4 GBPs, built location-specific content, and implemented a structured review process. All 4 locations now appear in the local pack. Map views grew 127% in 60 days.